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CAN MICROSOFT DOMINATE INTERNET AS IT DOES OPERATING
SYSTEMS?
According to a new report released by the Multimedia Research
Group (MRG), Microsoft’s multimedia and Internet strategies, after
significant revisions during the past 6 months, reposition the software
giant to provide products and services which could dominate the industry.
The newly released 125-page report, entitled Inside Microsoft: Multimedia
Strategies—1996-2000, contains profiles of Microsoft’s key
players, teams, divisions, products, services, and strategic alliances.
It predicts when Microsoft will become a major player in Internet services
and assesses its position vis-a-vis perceived competitors such as Netscape,
Sun, and SGI.
“We were surprised at how quickly Microsoft could revamp its proprietary
MSN (Microsoft Network) strategy to embrace the Internet,” stated
Gary Schultz, MRG principal analyst and president. “In fact, Microsoft
has been so effective in learning to transfer its unique software development
and marketing skills to multimedia content development that it has become
one of the top multimedia publishers.”
MRG’s analysis outlines Microsoft’s key strategic goals
for multimedia, which include: aggressive expansion of content into
the home; facilitation of easy-to-use Internet authoring tools in concert
with its subsidiary SoftImage software programs; and exploitation of
available bandwidth via strategic partnerships.
Schultz added, “We see Microsoft’s drive toward dominance
as contingent on how well it executes its well-defined plans for Internet
servers, authoring and the NT platform. Today’s most promising
companies command a unique market position, the drive, and the intelligence
to stay their course in the coming 18-36 months,” he added.
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