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HOW HOUSEHOLDS VIEW PC’S
Market research firm Odyssey based in San Francisco, Calif.
says the number of U.S. homes with PCs grew to 35% at the start of 1996
up from 32% in July of last year. By the year 2000, International Data
Corp. of Framingham, Mass. estimates that 60% of U.S. household will
have a PC. In its research Odyssey surveyed 2,000 homes and found on
average users spent 11 hours a week with their PCs.
Odyssey President Nick Donatiello said the market for home computers
is strong with the intent to buy rising. However, buyers are looking
for value. The survey found 78% of those surveyed saying a good value
was "extremely important," followed by 73% saying the PC needed
to run specific software and 69% saying it needs to be easy to use.
Odyssey said about half of those who bought PCs for the home in the
last six months are new to that market. The survey also showed 27% of
U.S. households with PCs bought their first computer in the last two
years and that the percentage of PC households with more than one PC
has risen to 28% of PC households.
The survey also found household’s on-line services use rising
to 11% in January from 9% last July. The research showed that 8% of
U.S. households, or 23% of households with computers, are using the
Internet. In addition, awareness of the Internet has dramatically increased
in the last six months from 45% of households with PCs in July to 73%
in January.
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