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WINDOWS 95, PENTIUM, AND MULTIMEDIA PUSHING PC PRICES
HIGHER
After a long period of stability, the average selling
prices of PCs appear to be rising. Starting in July 1995, and continuing
every month since then, PC prices were up at least 8%, compared with
1994 at the same time. For example, September 1995 prices were a full
15% higher than in September 1994.
That’s the conclusion of Computer Intelligence InfoCorp (CII)
of La Jolla, Calif. The findings emerged from data tracked via the market
research firm’s StoreBoard data base. Since October 1992, the
average selling prices of desktops and towers all StoreBoard channels
had been quite steady.
However, after the price wars of July 1992 baseline prices for PCs dropped
19% in four months. Between October 1992 and June 1995, the average
price stayed between $1,800 and $2,000.
“Some of this rise in prices may be tied directly to Windows 95
the price increases came at the same time as Win95’s release,
for which many models need added memory,” Matt Sargent, CII’s
Industry Analyst for PC Hardware explains.
“It may also have something to do with additional multimedia capabilities
and the Pentiums-for-all trend,” he adds. “Whatever the
case, the fact that PC users are starting to spend more money certainly
bears watching. In the retail channel in particular, the change in pricing
is dramatic in the September-to-December time frame.”
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